News & Insights

We’re drawn to the shiny new thing, the latest tech and software which promises to solve our current problems. We look to the success another brand has had in applying the innovation to their market and think ‘we just need one of those’. There’s a...

So, you’ve done all the heavy lifting and got your customer in the door. You’ve welcomed them in, and treated them to outstanding service and provided them with a fantastic products. But now the question that faces you is: How do you get them to...

Stating we live in the age of data is like saying water is wet – we all know this. Customers are increasingly providing brands with data about themselves without any hesitation but there is still a large problem with many brands not using this freely provided data...