October 2019 - Customology

28 Oct INFOGRAPHIC: The value of customer retention

Posted at 13:56h in News & Insights

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] Many brands focus too much of their time and precious budget on customer acquisition, when the real growth opportunity is actually customer retention. The stats within this infographic highlight the importance of looking after your existing customers. [button size='' style='' text='Subscribe...

23 Oct Are you always on sale when you don’t need to be?

Posted at 20:34h in News & Insights

Many retailers offer endless marketing offers and promotions to try and bring customers back in store or online. Every week, there appears to be some form of sale on, no matter where you go - big red sale signs plastered all over the shop windows,...

15 Oct 5 misconceptions about customer loyalty programs

Posted at 09:13h in Uncategorized

Gartner predicts that 80% of your future profits will come from 20% of your existing customer base. So basically – you need to look after your existing customers. Many brands are investing heavily in customer loyalty programs, designed to not only generate loyalty, but increase customer...

09 Oct Is your digital strategy actually driving in-store sales?

Posted at 21:25h in News & Insights

In retail, it’s not uncommon for in-store and digital revenues to be kept entirely separate. Often, these channels are managed by two separate teams and customers will also be on completely separate journeys. Brands today are faced with the challenge of offering a ‘seamless bricks...