Customer decision intelligence
The value is already in your systems. We unlock it.
Customology connects the data you already own to safe, governed AI, so you can grow revenue, reduce cost and manage risk, without funding another transformation.
ISO CertifiedAPAC's most awarded
data and loyalty agency
Operated through Customology's ISO/IEC 27001:2022 information security framework.
Australian built and hosted.
The opportunity
You already own the asset. We make it usable.
Your data holds more value than you think. Most businesses have the data they need. The challenge is making it work together.
Disconnected systems, fragmented insights and manual processes slow decisions and limit growth. You don't always need more technology. You need more value from what you already have.
- Grow revenueIdentify next-best customer actions.
- Reduce costReduce manual intervention and rework.
- Move fasterTurn decisions into action sooner.
- Manage riskGovern data, AI and business decisions.
How we do it
We don't replace your systems. We connect them.
Customer.AI sits alongside the systems you already own. It gathers your data assets into one consolidated, governed view, then unlocks the capabilities that connect, govern, decide and activate across your business.
Your data assets
for example OracleERP
for example OrderMateOperations
for example ZendeskService & VOC
for example SalesforceCRM
for example ShopifyPOS / ecommerce
for example Google AnalyticsMarket & 3rd party data
Unlock your Customer.AI capabilities
Connect
Bring customer, financial & operational data together.
Govern
Create a trusted, secure foundation.
Decide
Identify opportunities & recommend smarter actions.
Activate
Turn insights into measurable business results.
Signature products
Unlock your Customer.AI capabilities.
Purpose-built programs and tools that sit on your connected, governed data.
-
Use AI with confidence
Ask
A governed way for approved users to question connected business data and receive answers grounded in trusted context. Explainable, permissioned and auditable.
Talk to us about Ask -
Onboarding, in cycle, win back
Path to Repurchase
Programs that move every customer from purchase to welcome, recognise, research, remind, reward, refer and reactivate.
Explore the path -
The Loyalty Formation Moment
Loyalty Formation Engine
Recognise and reward the moment a customer becomes loyal, at the centre of the in-cycle journey.
See how it works -
Customer value research
The Unspoken Customer
Our research into what Australians expect from brands after their first purchase, and where they are not being heard.
Download the report
What could better decisions be worth?
Unlock value before funding another transformation.
A conservative worked example of how your existing people, data and technology investment can create measurable value. Adjust it to your organisation.
The business impact
Customer.AI embedded. Capacity unlocked.
The average improvements we're seeing across our client base.
Cost of inaction
What is doing nothing costing you?
Your data is already there. But when systems remain disconnected, decisions take longer, opportunities are missed and costs continue to accumulate. The risk isn't just what it costs to act. It's what it costs not to.
Brand film
Good to Go. Good to Grow.
Two minutes on how we help brands turn the data they already own into customers who keep coming back.
Why Customology?
Specialists in customer lifecycle management.
Customology are specialists in customer lifecycle management. We create customers for life, helping brands grow by understanding their customers and keep them coming back.
We help brands design, build and execute customer programs, customer loyalty and retention programs, path to re-purchase programs, reward and recognition programs.
We accelerate your brand by:
-
Transforming transactions into unique customers
-
Identifying customer growth opportunities
-
Activating the path to re-purchase
-
Influencing the right customer behaviours
"Customology has helped us understand what the ideal customer for life looks like. They've helped Youfoodz build a customer communications system which ensures we're sending the right messages to the right customers, at the right time."
Download our eBook: A 10 minute customer growth game plan
What we do
Insight. Strategy. Activate. Improve.
Four connected disciplines, with the customer at the centre of every one.
Insight
By analysing and segmenting customer and transactional data, we provide actionable insights into customer behaviours, traits and value - enabling you to produce highly targeted campaigns to customers who can help drive business growth.
Strategy
Using design thinking combined with data and decision science, we can analyse your customer value model and identify how to improve your customer lifecycle management and the path to re-purchase, ultimately increasing customer loyalty.
Activate
From creative and development through to managing and executing effective customer growth and retention programs, including marketing automation, customer experience and support - to influence the right customer behaviours.
Improve
Working collaboratively as part of your team, we provide ongoing insights, metrics, reports, performance and success tracking to ensure we are maximising the value to you and your customers.
Happy customers
In their own words.
-
"Customology has helped us understand what the ideal customer for life looks like. They've helped Youfoodz build a customer communications system which ensures we're sending the right messages to the right customers, at the right time."
-
"With Customology we now have a best-in-market program which is driving customers into stores and keeping our franchisees engaged."
-
"Customology resolved our business needs and improved our customers' experience through their custom blend of insight, innovation, and intelligent solutions."
-
"By working with Customology, we've taken control of the customer lifecycle, creating a path to repurchase that continues the conversation with customers, in a relevant way that ultimately influences repeat treatment behaviour, taking the pressure off operations and builds sustainable growth."
-
"Our customers are at the forefront of everything we do at Chatime, and working with Customology we have been able to put a structured communications plan in place which delivers targeted and relevant messages to our customers."
-
"By turning our transactional data into a single view of the customer, Customology has revealed key behavioural insights and significant commercial opportunities which have validated and helped shape our marketing and business strategies."
-
"Our integration into Customer.AI has been a huge time-saver for us. We've gained access to insight we never thought we'd ever be able to access - which helps us gain a more professional interaction with our patients."
-
"Our partnership with Customology helps us understand our customers better, so we can create additional value to our loyal customers and deliver an enhanced personalised experience, whilst supporting the continued growth of the brand."
Our clients
Trusted by brands that take customers seriously.
From retail to wholesale, financial services to hospitality, charities to higher education, we specialise in helping business create customers for life.
Technology partners
Real-time connectivity across your core systems.
We partner with your existing platforms to enable real-time connectivity across your core business systems. Our Customer.AI provides functionality to connect and deliver data from different sources. These data connections provide the core ingredient of Customer.AI, as a robust, transparent and dependable integration.
Our Customologists
Superstars from customer, data science and technology.
Customology attracts superstars from across customer strategists, data science and technology - all passionate about helping you create customers for life!
Management
MarkFounder and Strategist
JaiCEO and Head of Strategy
NuwanthieChief Operations Officer
PetaChief Customer Officer
Client success team
AllyClient Success Manager
SeleneCampaign Manager
BiancaProgram Manager
Operations team
JoanaOperations and Project Coordinator
Data analyst team
IshantSenior Data Analyst
HarshaData Analyst
SaiData Analyst
Data engineering and software development team
JasonSenior Software Developer
RobSenior Software Developer
NgawangData Engineer
BlakeData Engineer
WaqaarSysDevOps
Our specialist team of data scientists, data engineers, developers, and customer strategists provide a depth of expertise and work as an extension of your business - saving you valuable time and delivering a better return on investment.
Want to be a Customologist?
Join usOur thought leadership
Research and playbooks to grow on.
-
A 10 minute customer growth game plan
A short, practical plan for finding the customers who will grow your business.
Download -
The Unspoken Customer
2023 customer value analysis. What customers expect from brands and where they are not being heard.
Download -
How to grow your business by influencing customer behaviour
The levers that move customers along the path to repurchase, and how to pull them.
Download
Speak to a Customologist today.
Scan, call or send us a note. We'll show you where the value is already sitting in your systems.
They're your customers, don't let your competitors take them.
Subscribe for insights