News & Insights

New research commissioned by Customology has revealed disturbing, but perhaps not unsurprising, facts about customers, incentives, rewards, marketing communications, brand trust and customer recognition. A comprehensive survey among 2506 Australian consumers found that 74 per cent believe that brands lie in their marketing communications. “Brands invest so...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] As the country looks towards economic recovery, many brands are looking to cut costs wherever they can. CFO’s are challenging marketing budgets like never before - ensuring that return is being delivered for every dollar spent. Martech will be...

Customer growth and loyalty agency, Customology, have been awarded the ‘Regional Loyalty Champion Award for Asia Pacific’ in the 2020 Global Loyalty Magazine Awards. The award was presented in London this week, in which almost 400 loyalty professionals from around the world were in attendance. “It...

Chatime is Australia’s most innovative Iced Bubble Tea franchise outlet, with over 125 T-Breweries located across the country. The brand has achieved exponential growth over the last few years. Whilst they were certainly attracting new customers and members of their ‘Loyal-Tea’ program, they did not...