News & Insights

Customer acquisition and the path to purchase is often the priority for many brands. But let’s remind ourselves of the implications a customer acquisition vs. customer retention strategy can have. Acquiring a new customer can cost anything between 5 to 25 times more than retaining...

Last week we heard from the treasurer who warned us of a recession worse than that of world war two’s great depression.  This is startling to hear, particularly for brands who are trying to get back to normality and grow their business. What they do now...

Customer growth and loyalty agency, Customology, have been awarded the ‘Regional Loyalty Champion Award for Asia Pacific’ in the 2020 Global Loyalty Magazine Awards. The award was presented in London this week, in which almost 400 loyalty professionals from around the world were in attendance. “It...

Chatime is Australia’s most innovative Iced Bubble Tea franchise outlet, with over 125 T-Breweries located across the country. The brand has achieved exponential growth over the last few years. Whilst they were certainly attracting new customers and members of their ‘Loyal-Tea’ program, they did not...

Leading Australian fresh food delivery brand, Youfoodz, has experienced phenomenal growth over the last eight years. Their ever-changing menu of fresh ready-made meals, protein-packed snacks and cold-pressed juices can be delivered directly to their customers or found at over 3,000+ stockists Australia-wide. However, Youfoodz had a...