News & Insights

Loyalty programs are great initiatives - when done well. We see many that simply don’t add value to the customer, and certainly not the brand. In fact, 25% of customers have stopped buying from a brand due to their loyalty program being of little value. We...

As a data company, we understand the importance of keeping data secure. Customology is pleased to announce we have successfully achieved formal ISO 27001 security certification. ISO 27001 is the internationally recognised best practice framework for an Information Security Management System (ISMS). This is the international...

Over the last twelve months, we’ve seen a rapid shift in customer behaviour. Older generations have embraced digital channels and solutions, whilst the younger generations are demanding hyper-personalised customer experiences from the brands they shop with, especially via digital channels. Essentially, customers are looking for easy...

Customology's Mark James was thrilled to join 'Let's Talk Loyalty' podcast host, Paula Thomas earlier this week. Mark and Paula discussed some of the key findings from our latest research report 'The Unspoken Customer', revealing a very basic tactic which could help brands increase purchase frequency significantly. This is a great...