News & Insights

Over the last eighteen months, we’ve seen brands accelerate their digital strategies in order to keep up with their customer’s needs and demands. Digital now has a bigger audience than ever before, giving brands an incredible opportunity to build stronger relationships, through effective customer communications. Every...

Customer experience design is the process design teams follow to optimise customer experiences at all touch points before, during and after conversion¹.  Note the word after. This is where many brands become unstuck. They focus too much on the path to purchase and winning the actual...

Back in 2019, we shared an article, aptly named ‘the rise of the digital wallet and its impact on customer lifetime value. In this article, we highlighted the increasing demands for digitised customer personalisation solutions, and how brands can leverage digital wallets to increase engagement...

The allied health sector has seen exponential growth over the last decade, becoming a market with a $6bn value. According to the Allied Health Professionals Australia (AHPA)¹, there are now over 35,000 registered businesses/practices across Australia. Over 195,000 allied health professionals represent more than a...

Soul Origin, one of Australia’s leading fresh and nutritious food franchise chains was operating a coffee reward program. The program rewarded customers with one free coffee, after previously purchasing four coffees via a stamp card. No customer data was being captured, meaning that Soul Origin had...

“Marketing is no longer about the stuff that you make, but about the stories you tell.” Seth Godin We couldn’t agree more with Mr Godin! Ninety-six percent of marketers recently stated that content marketing has helped them build trust and credibility with their audience¹. It’s a crowded...

How often are you measuring customer attrition? This metric is far more important than how many visits you had to your website, how many social media likes you achieved, even more important than how many new customers you acquired. Yes, really! Below is an example of Customology’s...