Winning new customers is such a rewarding feeling. It’s a metric that’s consistently tracked and measured across every campaign or marketing initiative. What doesn’t attract as much interest is the analysis of customer churn. Yes, the polar opposite to customer acquisition. It’s rare that you will see...
Over the last twelve months, we’ve seen a rapid shift in customer behaviour. Older generations have embraced digital channels and solutions, whilst the younger generations are demanding hyper-personalised customer experiences from the brands they shop with, especially via digital channels. Essentially, customers are looking for easy...
Do you remember when you were a child, how often you would hear the phrases ‘don’t forget your manners’, ‘where’s your manners’ or ‘what do you say?’ I heard them regularly, and now as a parent I find myself saying them constantly! At such a young...