June 2021

24 Jun CASE STUDY: Soul Origin

Posted at 10:31h in News & Insights

Soul Origin, one of Australia’s leading fresh and nutritious food franchise chains was operating a coffee reward program. The program rewarded customers with one free coffee, after previously purchasing four coffees via a stamp card. No customer data was being captured, meaning that Soul Origin had...

10 Jun Why storytelling can increase customer engagement

Posted at 12:10h in News & Insights

“Marketing is no longer about the stuff that you make, but about the stories you tell.” Seth Godin We couldn’t agree more with Mr Godin! Ninety-six percent of marketers recently stated that content marketing has helped them build trust and credibility with their audience¹. It’s a crowded...