CASE STUDY: Soul Origin

Soul Origin Case Study

Soul Origin, one of Australia’s leading fresh and nutritious food franchise chains was operating a coffee reward program. The program rewarded customers with one free coffee, after previously purchasing four coffees via a stamp card. No customer data was being captured, meaning that Soul Origin had no indication of transactional or lifetime value for their customers, or how frequently their customers made a purchase. 

Soul Origin partnered with Customology to help them create a loyalty program which would:

  • Recognise and reward their customers, based on the way they purchased.
  • Help Soul Origin learn more about how their customers were behaving.
  • Support their Franchise Partners by helping them foster and grow a loyal base of customers that deliver a profitable and predictable income.
  • Make it about the customer and what’s best for them.


Share this
Listen to...
Voiced by Amazon Polly