24 Jun CASE STUDY: Soul Origin

Soul Origin, one of Australia’s leading fresh and nutritious food franchise chains was operating a coffee reward program. The program rewarded customers with one free coffee, after previously purchasing four coffees via a stamp card. No customer data was being captured, meaning that Soul Origin had no indication of transactional or lifetime value for their customers, or how frequently their customers made a purchase. 

Soul Origin partnered with Customology to help them create a loyalty program which would:

• Recognise and reward their customers, based on the way they purchased.
• Help Soul Origin learn more about how their customers were behaving.
• Support their Franchise Partners by helping them foster and grow a loyal base of customers that deliver a profitable and predictable income.
• Make it about the customer and what’s best for them.

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