data-driven marketing Tag

28 Jun Customer decision making – The science behind the buying process

Posted at 10:59h in News & Insights

The customer decision making process has changed dramatically in recent years. There are now many more influential factors which brands need to be aware of. Customers have more power than ever before. They can now take time to fully research a product before purchasing. This research...

23 May SPEAKING ENGAGEMENT: ADMA Breakfast Guru, Data-Driven Marketing Techniques

Posted at 14:38h in News & Insights

Customology’s Co-founder Mark James presented to 80+ marketing professionals at the ADMA Breakfast Guru event on data-driven marketing techniques in Brisbane. The Iconic's CMO, Alexander Meyer also presented at the event. During his presentation, Mark shared techniques on how to effectively measure behavioural trends and insights...