SPEAKING ENGAGEMENT: ADMA Breakfast Guru, Data-Driven Marketing Techniques

Customology’s Co-founder Mark James presented to 80+ marketing professionals at the ADMA Breakfast Guru event on data-driven marketing techniques in Brisbane. The Iconic’s CMO, Alexander Meyer also presented at the event.

During his presentation, Mark shared techniques on how to effectively measure behavioural trends and insights from customer and transactional data.

Mark also shared insightful case studies on how to activate the path to repurchase, and continue the customer conversation. His number one tip for brands was to ‘think like a customer’. The audience were highly engaged in the topic.

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