Competition is tough. With restrictions being lifted and more choices now available to your customers - the competition is only getting tougher. How do you stand out from the crowd? How do you ensure that your customers choose you? Let’s take it one step further...
There isn't a single person or brand across the globe who haven’t found themselves in unchartered territory thanks to COVID-19. Things are changing almost daily and we don’t know how long this is going to impact our lives for. This unpredictability makes marketing and sales...
I recently read an article in which former McDonald’s CMO, Mark Lollback admitted that investing $3m in Salesforce was the biggest regret of his career¹. What a brave admission, but it really got me thinking - how many others have had similar experiences with marketing...
Email marketing is one of (if not) the most effective ways to reach your customers, and often sits at the heart of marketing communications strategies. What does your comms strategy look like? Do you segment your customers and target them differently based on their position...
Many retailers offer endless marketing offers and promotions to try and bring customers back in store or online. Every week, there appears to be some form of sale on, no matter where you go - big red sale signs plastered all over the shop windows,...
By 2020, customer experience is expected to overtake both price and product as a key brand differentiator. Not all customers are equal, there is no ‘single experience’ that meets everyone’s needs. Every customer is different, and they respond in different ways. Personalisation is by no means...