Why would your customers choose you over a competitor? Your customers are desperate to get their freedom back and return to some form of normality. With that freedom comes choices, and that means one thing - competition! Customers have never been so powerful. If you thought...
Marketing planning is an ongoing task, however when brands prepare their strategy for the start of the calendar or financial year - the majority of activities will almost certainly take place, with a few exceptions in which the brand responds/reacts to market conditions and events. COVID-19...
It’s a known fact that it costs a lot less to keep an existing customer happy than it does to acquire a new customer. Customer retention is fundamental to growth and whilst it’s fantastic having a loyal customer base, it’s even more fantastic when they...
It’s not acquiring data that is proving challenging for organisations, in fact the opposite is true. Businesses often feel overwhelmed with data and have so much of it that they just don’t know where to start, investing in technologies to help them - which often...
Many retailers offer endless marketing offers and promotions to try and bring customers back in store or online. Every week, there appears to be some form of sale on, no matter where you go - big red sale signs plastered all over the shop windows,...
Most brands ask their customers for feedback, typically via email with a couple of basic questions, predominantly to capture an NPS score. We’ve already touched on how brands can use the Voice of the Customer to capture much more than just an NPS score. But...
Loyal customers - something every brand wants more of…...
Each year, professional marketers undertake a marketing planning process, which involves a great deal of strategy in determining the best way to meet the brand’s overall business objectives. It’s quite common for marketing objectives to be aligned to acquisition growth, such as; win x% of...
Recent reports state that in order to drive customer loyalty, brands must have a loyalty program in place. We disagree! Don’t get me wrong, we think some loyalty programs are fantastic. As long as they have a clear purpose, a strong strategy behind them and deliver...
The customer decision making process has changed dramatically in recent years. There are now many more influential factors which brands need to be aware of. Customers have more power than ever before. They can now take time to fully research a product before purchasing. This research...