Competition is tough. With restrictions being lifted and more choices now available to your customers - the competition is only getting tougher. How do you stand out from the crowd? How do you ensure that your customers choose you? Let’s take it one step further...
Australia’s first bank-agnostic bill payments app Sniip has engaged customer lifecycle management specialists Customology, to help them nurture and grow the value of their customers, whilst demonstrating the full benefits of using Sniip to their customers. Sniip is a free mobile app that lets customers earn...
Email marketing is one of (if not) the most effective ways to reach your customers, and often sits at the heart of marketing communications strategies. What does your comms strategy look like? Do you segment your customers and target them differently based on their position...
Business is tough and some franchise networks are at the crossroads, unsure which path will lead them to success. While a common franchisor mindset is to try and achieve revenue growth by encouraging franchisees to win more customers, a known fact is that 80% of...
It’s not acquiring data that is proving challenging for organisations, in fact the opposite is true. Businesses often feel overwhelmed with data and have so much of it that they just don’t know where to start, investing in technologies to help them - which often...
Most brands ask their customers for feedback, typically via email with a couple of basic questions, predominantly to capture an NPS score. We’ve already touched on how brands can use the Voice of the Customer to capture much more than just an NPS score. But...
Recent reports state that in order to drive customer loyalty, brands must have a loyalty program in place. We disagree! Don’t get me wrong, we think some loyalty programs are fantastic. As long as they have a clear purpose, a strong strategy behind them and deliver...
Customer spending in Australia increased to 261905 AUD million in the last quarter of 2018, and has actually continued to rise since 2016¹, and yet we continue to learn of another retailer closing its doors and entering into administration. Australian Consumer Spend source: tradingeconomics.com Last year alone, we...