customer loyalty Archives

25 Sep Marketing automation platforms are not the holy grail

Posted at 16:11h in News & Insights

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] As the country looks towards economic recovery, many brands are looking to cut costs wherever they can. CFO’s are challenging marketing budgets like never before - ensuring that return is being delivered for every dollar spent. Martech will be...

28 Jul Grow customer lifetime value, not your database

Posted at 09:14h in News & Insights

Last week we heard from the treasurer who warned us of a recession worse than that of world war two’s great depression. This is startling to hear, particularly for brands who are trying to get back to normality and grow their business. What they do now...

3 ways to remove competitor from decision making process

26 Jun 3 ways to remove your competitors from the decision making process

Posted at 08:28h in News & Insights

Competition is tough. With restrictions being lifted and more choices now available to your customers - the competition is only getting tougher. How do you stand out from the crowd? How do you ensure that your customers choose you? Let’s take it one step further...

17 Apr Pivot, Innovate, Collaborate – effectively responding to COVID-19

Posted at 09:13h in News & Insights

There isn't a single person or brand across the globe who haven’t found themselves in unchartered territory thanks to COVID-19. Things are changing almost daily and we don’t know how long this is going to impact our lives for. This unpredictability makes marketing and sales...

16 Mar Salesforce, a waste of time and money?

Posted at 09:36h in News & Insights

I recently read an article in which former McDonald’s CMO, Mark Lollback admitted that investing $3m in Salesforce was the biggest regret of his career¹. What a brave admission, but it really got me thinking - how many others have had similar experiences with marketing...

18 Feb How to get your customers to spend more with your brand

Posted at 09:24h in News & Insights

It’s a known fact that it costs a lot less to keep an existing customer happy than it does to acquire a new customer. Customer retention is fundamental to growth and whilst it’s fantastic having a loyal customer base, it’s even more fantastic when they...

21 Jan What’s the true cost of an unsubscribe?

Posted at 07:03h in News & Insights

Remember that loyal customers spend more AND they bring their friends back with them. Therefore the true cost of an unsubscribe is not just future spend from that customer, but also potential spend from many others. Email marketing remains one of the most effective ways to...

05 Dec 5 ways to increase customer retention in 2020

Posted at 09:11h in News & Insights

At the start of 2020 many brands will be reviewing their customer growth strategies. Customer expectations have changed dramatically in recent years with the competition continuing to up the game. 2020 will be no different. The challenge for many is keeping up with your customers...

19 Nov Why are your customers unsubscribing?

Posted at 15:02h in News & Insights

Email marketing is one of (if not) the most effective ways to reach your customers, and often sits at the heart of marketing communications strategies. What does your comms strategy look like? Do you segment your customers and target them differently based on their position...

14 Nov How to get franchisees loving your customer program

Posted at 11:41h in News & Insights

As a franchisor, it’s your responsibility to drive and execute a sustainable marketing strategy across your franchisee network. There are many challenges and frustrations actually making this work in practice, such as getting the support and buy-in from your franchisee owners and unaligned marketing messages...

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