Wikipedia’s definition of a loyalty program is: ‘Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.’ If you were a customer about to sign your details up to...
Our co-founder Mark James recently joined the Network Brisbane panel, sharing his thoughts on customer journeys. Fellow panel members included Michael Joo, General Manager at Datarati and Suzanne Carr, Customer Strategy Director at Customer Frame. Mark focused on the retention stage of the journey, revealing the...
Customology’s Co-founder Mark James presented to 80+ marketing professionals at the ADMA Breakfast Guru event on data-driven marketing techniques in Brisbane. The Iconic's CMO, Alexander Meyer also presented at the event. During his presentation, Mark shared techniques on how to effectively measure behavioural trends and insights...
Many people make the assumption that a digital wallet is predominantly a solution for making transactional payments. Yes, they do have that capability…..but they also have many many more! A digital wallet is exactly what it says it is - a digital version of your wallet/purse...
As recently announced, Customology are 2019 Program Partners of the Franchise Relationships Institute. We were delighted to present at their recent Franchisor Excellence Masterclass in Melbourne. Attended by over 50 franchisor leaders, Customology shared our tips for success on how to create customers for life as...
When we use the term Voice of the Customer (VoC), most people will automatically think of Net Promoter Score (NPS) or some form of customer satisfaction measurement tool. VoC actually refers to the way a brand captures customer feedback, and how they analyse and interpret...
Customology's GM Michael Barnard presented to a room full of CX and marketing professionals at the recent Purposeful CX event on measuring the impact of customer centric practices. During his presentation, Michael shared techniques on how to effectively measure behavioural trends and insights from customer and...