Clients
Case studies and insights.
How brands grow with Customology: our client case studies, research and practical thinking on customer growth, retention and loyalty.
Our insights ยท from Customology
Our work, in practice.
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Customer communications: 5 prioritisations for effective QA and testing
Have you ever hit the send button on a customer communications campaign and then spotted a very obvious mistake? Yes, mistakes happen, but the majority of the time they are totally preventable through effective QA and testing.
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Case study: Countrywide
Australia's largest group of independently-owned wholesale food service distributors, Countrywide, sought to redefine the B2B loyalty landscape by relaunching their existing loyalty program, Countrywide Signature Rewards.
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Work smarter, not harder: leveraging the customer data readily available to you
In today's digital age, there's no excuse for brands not delivering personalised experiences to their customers. Customer expectations continue to evolve, so those not keeping up are at risk of being left behind.
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B2B loyalty programs: 5 things to consider
Acquiring new customers within the B2B world is much more complex and time consuming than B2C. So it's no surprise that B2B marketers are investing a great deal of time and effort sourcing new ways to retain their customers and drive long term loyalty.
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The significance of your email sender reputation and its impact on engagement
Email marketing plays a vital role for every marketer. Many solely rely on this channel to generate new sales, so ROI expectations are always high. Marketers need to be doing everything they can to ensure their messages are even being seen.
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The cookie's crumbling: it's time to reset your customer retargeting strategy
There's been a lot of talk about the impact of Google removing third-party cookie tracking. Many marketers rely on third-party cookies for customer retargeting digital campaigns. Here's our two cents worth.
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Case study: Soul Origin
Soul Origin, one of Australia's leading fresh and nutritious food franchise chains, was operating a coffee reward program that rewarded customers with one free coffee after purchasing four via a stamp card.
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Customology achieves ISO 27001 security certification
As a data company, we understand the importance of keeping data secure. Customology is pleased to announce we have successfully achieved formal ISO 27001 security certification, the internationally recognised best practice standard.
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Research reveals 7/10 customers feel lied to
New research commissioned by Customology has revealed disturbing, but perhaps not unsurprising, facts about customers, incentives, rewards, marketing communications, brand trust and customer recognition.
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Case study: Healthia
Australia's leading allied health group, Healthia Limited, is an integration of health-based companies including My FootDr, Allsports Physiotherapy and Sports Medicine, Extend Rehabilitation, DBS Medical Supplies and iOrthotics.
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Customology named 2020 Asia Pacific Loyalty Champions
Customology has been awarded the Regional Loyalty Champion Award for Asia Pacific in the 2020 Global Loyalty Magazine Awards, presented in London to almost 400 entrants.
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Case study: Bridgestone Australia
Bridgestone Australia wanted to grow customer retention and spend in their retail store network by redesigning their customer Tyre Maintenance Program. The result: 77% membership growth each year.
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Full archive coming. The complete archive of 97 posts will be migrated later. Until then, every article remains available on the current site.
Browse the archive on customology.com.auOur thought leadership
Research and playbooks to grow on.
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The Unspoken Customer
Customer value research. What customers expect from brands and where they are not being heard.
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A 10 minute customer growth game plan
Five critical actions to grow sales without finding new customers.
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How to grow your business by influencing customer behaviour
The customer lifecycle, the moneymoon period and the path to re-purchase.
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