News & Insights

You’d be surprised how many marketers are tasked with the number one objective of increasing the volume of subscribers/likes/followers - rather than focusing on the actual customer value. A brand may have a million customers signed up to their database, but if only a small...

Customer spending in Australia increased to 261905 AUD million in the last quarter of 2018, and has actually continued to rise since 2016¹, and yet we continue to learn of another retailer closing its doors and entering into administration. Australian Consumer Spend source: tradingeconomics.com Last year alone, we...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] In today’s digital world - there is drive for marketing teams to adopt the shiniest new technologies in expectation they will automatically create the best results. However, no matter how good the technology is - it won’t influence...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] Surely every customer has the potential to become a customer for life? It depends on how you found them in the first place. Many brands are grappling with the evolution of customer behaviour and rising expectations, losing margin...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] Congratulations, your latest campaign was a success - you’ve attracted new customers. It’s a coup for the business, you receive a pat on the back, job well done….and then what? Probably onto the next sales campaign, yes? 82% of...