News & Insights

Leading Australian fresh food delivery brand, Youfoodz, has experienced phenomenal growth over the last eight years. Their ever-changing menu of fresh ready-made meals, protein-packed snacks and cold-pressed juices can be delivered directly to their customers or found at over 3,000+ stockists Australia-wide. However, Youfoodz had a...

Customer lifecycle management specialists, Customology has launched a new offering for brands who are using the market leading eCommerce platform, Shopify. Customology has integrated Shopify into their Customer.AI Platform which leverages customer and transactional data from Shopify to activate, retain, and grow customers. The integration offers...

I recently read an article in which former McDonald’s CMO, Mark Lollback admitted that investing $3m in Salesforce was the biggest regret of his career¹. What a brave admission, but it really got me thinking - how many others have had similar experiences with marketing...