Author: admin

Over the last twelve months, we’ve seen a rapid shift in customer behaviour. Older generations have embraced digital channels and solutions, whilst the younger generations are demanding hyper-personalised customer experiences from the brands they shop with, especially via digital channels. Essentially, customers are looking for easy...

Customology's Mark James was thrilled to join 'Let's Talk Loyalty' podcast host, Paula Thomas earlier this week. Mark and Paula discussed some of the key findings from our latest research report 'The Unspoken Customer', revealing a very basic tactic which could help brands increase purchase frequency significantly. This is a great...

We're very excited to announce that Customology and Youfoodz won Gold at the recent Loyalty & Engagement Awards by Marketing Magazine Group. We attended a virtual ceremony and were thrilled to be recognised in the 'Best use of direct marketing' category. Youfoodz has implemented a highly...

New research commissioned by Customology has revealed disturbing, but perhaps not unsurprising, facts about customers, incentives, rewards, marketing communications, brand trust and customer recognition. A comprehensive survey among 2506 Australian consumers found that 74 per cent believe that brands lie in their marketing communications. “Brands invest so...