Author: admin

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] As the country looks towards economic recovery, many brands are looking to cut costs wherever they can. CFO’s are challenging marketing budgets like never before - ensuring that return is being delivered for every dollar spent. Martech will be...

Customer acquisition and the path to purchase is often the priority for many brands. But let’s remind ourselves of the implications a customer acquisition vs. customer retention strategy can have. Acquiring a new customer can cost anything between 5 to 25 times more than retaining...

Last week we heard from the treasurer who warned us of a recession worse than that of world war two’s great depression.  This is startling to hear, particularly for brands who are trying to get back to normality and grow their business. What they do now...

Australia’s leading Allied Health Group, Healthia Limited is an integration of health-based companies which includes My FootDr, Allsports Physiotherapy and Sports Medicine, Extend Rehabilitation, DBS Medical Supplies and iOrthotics. With such a broad network of brands and clinics, Healthia had a wealth of data to...

Customer growth and loyalty agency, Customology, have been awarded the ‘Regional Loyalty Champion Award for Asia Pacific’ in the 2020 Global Loyalty Magazine Awards. The award was presented in London this week, in which almost 400 loyalty professionals from around the world were in attendance. “It...

Chatime is Australia’s most innovative Iced Bubble Tea franchise outlet, with over 125 T-Breweries located across the country. The brand has achieved exponential growth over the last few years. Whilst they were certainly attracting new customers and members of their ‘Loyal-Tea’ program, they did not...