Have you ever hit the send button on a customer communications campaign and then spotted a very obvious mistake? Yes, mistakes happen - but the majority of the time, they are totally preventable through effective QA and testing. So, what does your process look like? The sinking...
Australia’s largest group of independently-owned wholesale Food Service Distributors, Countrywide, sought to redefine the B2B loyalty landscape by relaunching their existing loyalty program ‘Countrywide Signature Rewards’. Countrywide partnered with Customology to support the strategy and implementation of their new program. Download the full case study to learn...
In today’s digital age, there’s no excuse for brands not delivering personalised experiences to their customers. In fact, customer expectations continue to evolve, so those not keeping up are at risk of being left behind. Our research report, The Unspoken Customer revealed that almost half of...
Acquiring new customers within the B2B world is much more complex and time consuming than B2C. So it’s no surprise that B2B marketers are investing a great deal of time and effort sourcing new ways to retain their customers and drive long term loyalty. We...
It’s a common fact that 80% of your future profits will come from just 20% of your customer base. This is true within the business to consumer space, but also business to business too. B2B loyalty, growth and retention is certainly at the top of...
Email marketing plays a vital role for every marketer. In fact, many solely rely on this channel to generate new sales, therefore ROI expectations are always high. Which is why marketers need to be doing everything they can to ensure their messages are even being...
(Left to right: Katie Kriedemann, Lulu Liu and Jacqueline Carynny) Australia’s leading customer growth and retention agency, Customology, has announced several leadership changes following a wave of internal promotions to support the ongoing growth and expansion of the business. Jacqueline Carynny and Lulu Liu have joined Customology’s...
Improving the customer experience is high on the agenda for the majority of brands across the globe. Customer expectations are ever-evolving, and these expectations have inevitably spilled over into the B2B world. The path to loyalty may differ across B2C and B2B, but the goal is...
Australia’s leading customer growth and retention agency, Customology, attended the Lord Mayor’s Adrian Schrinner’s strategy planning day last Thursday. Mark James, CEO & Chief Customologist was invited to present to administration councillors about customer insights. Adopting a customer-first mindset was high on the agenda for the council,...
Over the last eighteen months, we’ve seen brands accelerate their digital strategies in order to keep up with their customer’s needs and demands. Digital now has a bigger audience than ever before, giving brands an incredible opportunity to build stronger relationships, through effective customer communications. Every...