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THE CHALLENGE: Bridgestone Australia wanted to grow customer retention and spend in their retail store network by redesigning their customer ‘Tyre Maintenance Program’. Their existing program contacted customers via direct mail, advising them to visit a store for a tyre check. Appointments were generally made via...

Customology’s General Manager, Michael Barnard recently presented at the Australian Loyalty Association's Customer Engagement and Loyalty Conference in Melbourne. Michael presented to hundreds of loyalty professionals at the ALA Loyalty Conference in Melbourne joining the likes of Flybuys, MasterCard, Total Tools and Metcash to name a...

Recent reports state that in order to drive customer loyalty, brands must have a loyalty program in place. We disagree!  Don’t get me wrong, we think some loyalty programs are fantastic. As long as they have a clear purpose, a strong strategy behind them and deliver...