Hello 2021, good riddance 2020! If only it were that simple. The reality is that much will remain the same - market uncertainty, continuous changes in customer behaviour, highly competitive marketplaces (that are becoming even more agile and versatile) and importantly, not knowing what’s around the corner....
Competition is tough. With restrictions being lifted and more choices now available to your customers - the competition is only getting tougher. How do you stand out from the crowd? How do you ensure that your customers choose you? Let’s take it one step further...
There isn't a single person or brand across the globe who haven’t found themselves in unchartered territory thanks to COVID-19. Things are changing almost daily and we don’t know how long this is going to impact our lives for. This unpredictability makes marketing and sales...
I recently read an article in which former McDonald’s CMO, Mark Lollback admitted that investing $3m in Salesforce was the biggest regret of his career¹. What a brave admission, but it really got me thinking - how many others have had similar experiences with marketing...
Remember that loyal customers spend more AND they bring their friends back with them. Therefore the true cost of an unsubscribe is not just future spend from that customer, but also potential spend from many others. Email marketing remains one of the most effective ways to...
At the start of 2020 many brands will be reviewing their customer growth strategies. Customer expectations have changed dramatically in recent years with the competition continuing to up the game. 2020 will be no different. The challenge for many is keeping up with your customers...
The journey to great hair just got personal with Price Attack engaging customer lifecycle management specialists Customology, to help them grow customer lifetime value and retention. Operating for over 30 years, with over 65 stores nationwide, Price Attack is one of Australia's largest and most successful...
Email marketing is one of (if not) the most effective ways to reach your customers, and often sits at the heart of marketing communications strategies. What does your comms strategy look like? Do you segment your customers and target them differently based on their position...
Business is tough and some franchise networks are at the crossroads, unsure which path will lead them to success. While a common franchisor mindset is to try and achieve revenue growth by encouraging franchisees to win more customers, a known fact is that 80% of...
Gartner predicts that 80% of your future profits will come from 20% of your existing customer base. So basically – you need to look after your existing customers. Many brands are investing heavily in customer loyalty programs, designed to not only generate loyalty, but increase customer...