Chatime case study

Chatime is Australia’s most innovative Iced Bubble Tea franchise outlet, with over 125 T-Breweries located across the country. The brand has achieved exponential growth over the last few years. Whilst they were certainly attracting new customers and members of their ‘Loyal-Tea’ program, they did not know how these customers were behaving.

As a franchise-led business, Chatime Australia were looking for a customer growth solution which would yield significant returns for their Franchise Partners, and also the broader business, whilst delivering value to their customers. They recognised that customer retention was key to the growth of the brand.

Download the full award-winning case study to learn how Customology helped Chatime:

  • understand their customers and how they were behaving
  • identify growth opportunities for the brand
  • increase frequency of in store visits and transactional value
  • ultimately, drive loyalty and influence future behaviours.

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