30 Jul SPEAKING ENGAGEMENT: ALA Customer Engagement and Loyalty Conference

Customology’s General Manager, Michael Barnard recently presented at the Australian Loyalty Association’s Customer Engagement and Loyalty Conference in Melbourne.

Michael presented to hundreds of loyalty professionals at the ALA Loyalty Conference in Melbourne joining the likes of Flybuys, MasterCard, Total Tools and Metcash to name a few.

Michael’s presentation included valuable insights on:

• Effectively measuring behavioural trends and insights from customer and transactional data
• Segmenting customers into distinct behavioural cohorts to identify targetable customer groups
• The importance of sending the right marketing message to the right customer to drive growth
• How to measure customer value

A huge thank you to the ALA for facilitating such an insightful conference, and a big thank you to everyone who attended.

If you’re interested in having Customology speak at an upcoming event or would like to learn more about our presentation, please feel free to get in touch.

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